An interesting book about globalization, its effects and backlashes to countries and companies operating in the internationalism. Fact check on the global situation after 17 years from the publish of the book shows us that the Lexus is still on its way to the ideal globalization and the Olive tree is doing its job to regain its power, whether it is good or bad. Continue reading The Lexus and The Olive Tree
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omas Friedman has a very interesting example to reflect his view on the world’s economies. I cannot say that I fully agree with him on this because businesses all over the world has now learnt from others for the better. However, what is said by the author is fundamental nature of business in each operation system. Continue reading “The Lexus and the Olive Tree – 5 gas stations”
Although the Lexus and the olive tree of Thomas Friedman has been published for 16 years, the concept of globalization is still relevant. I read it again just to find how amazing it is when we map the real life events to what were talked about in the book.
“The olive tree stands for home & identity. The Lexus stands for the development of the modern world. The tug of war between those two happening different ways around the world, in both negative and positive sense.” Continue reading “The Lexus and the olive tree – home vs. the world”
